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When it comes to your digital marketing, you're always on the lookout for bold and exciting ways to increase brand engagement. So if social video isn't part of your 2022 media plan, it might be time to rethink your priorities.
Looking to grow your online presence? Want to create an emotional connection between your brand and customers? How about using that connection to drive digital acquisition? All three objectives are well within reach when combining video and social.
Social video has taken over the spotlight in a big way, and it's one digital tactic that's never really lost steam. Dating all the way back to the birth of YouTube in 2005, brands have been looking for fresh ways to drive brand engagement through video. And as marketers, we've come quite a long way. Believe it or not, video is now regarded as the most popular content type on social media and drives significantly more engagement than any other form of content.
Tracking engagement on upper-funnel video can be challenging, but when combining video with social media, it's super easy to track engagement and connect your video campaigns to business outcomes. In fact, a whopping 87% of video marketers reported a positive ROI in 2021. Makes sense, as more and more marketers are pushing video through social which makes results easier to measure.
As you might guess, there is an increasing need to take your social video game to the next level to break through all the noise. Not only are consumers' attention spans on the decline, but if you're not pushing video through social platforms, your competition will be.
So what's your digital marketing team to do? The key is finding some ways to capture your audience's attention through videos you can share on social media. Here are a few fun ideas to help you get started:
1. Create A Teaser Video
Give your customers a sneak peek at your groundbreaking new product or service by creating a trailer! Just like a film trailer piques the interest of moviegoers, you can use the same concept to generate awareness, interest, and engagement about an upcoming product launch. You can create a teaser trailer to push through social channels and ultimately drive it back to a full product concept video that lives on your website. When putting together a teaser video, keep these tips in mind:
Attention spans are short, you may have as little as 5 seconds to capture the user's attention.
Keep users engaged by introducing an element of mystery.
Reveal just enough (but not too much!)
Provide the user with the opportunity to learn more by linking to your product page.
Tell a good story - don't just summarize your value proposition.
Text can help, but keep it light and make sure it complements the video.
2. Show Off Your Company Culture
Company culture matters in a big way. What do your customers think about your company? Social video is a powerful tool to help shape that perspective.
Your brand loyal customers aren't just interested in your products -- they're interested in you. Your whole company, including the people working behind the scenes. Use this to your advantage by giving your eager audience a glimpse into what goes on behind the scenes.
Your employees are your organization's most important asset, so make them the star of the show. Use social video to show their personalities and highlight your company's core values. By showing your customers there are real people behind your products and services, you'll make your brand more personal, relatable, and trustworthy.
Create a fun video that shows how your teams operate behind the scenes and highlight your company's core values. Film your video at a company all-hands meeting or team outing. Want to really add a personal touch? Do a Q&A video with some of your top employees. People love to get behind the scenes and gain perspective on your organization. Company culture videos not only wow your customers, but they might also help you attract top-of-line talent!
A couple of tips: don't get too in the weeds. You only need a short video and a handful of clips to give a good perspective to drive engagement. Also, stick with one primary theme or storyline.
3. Announce A Promo Or Contest
Looking to generate buzz around your latest promo or contest? Social media video is the way to go. Grab user attention with an eye-catching video that announces an upcoming sale or promotion. Announce the name of the promo or contest, provide a brief description of the terms, be clear on the date, time, and location, and be sure to end with a good call to action. If holding a contest, you can easily do a follow-up video where the winner(s) are announced. This will not only garner attention, but social media will make it easy for your customers to pass along the good word.
Focus On Quality Over Quantity
Yes, it's true social media users are consuming video at record levels, but that doesn't mean you should be mass producing video content. Make sure you're treating your audience to a good video, a great story, and fantastic visuals. Quality is the most important way to drive engagement. Your video should grab the user's attention early and hold it throughout the duration of the video. By doing so, you'll leave a lasting impact that invokes an affinity for your brand.
We know creating video in-house can be a daunting task, so if you're looking to create a fresh campaign that moves your audience, contact us at The Studio Creative Group today. Our team of experts specializes in stunning videos that can strengthen your brand and drive results.
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