In today's digital world, consumers crave visual information. Text-based content with snappy headlines is no longer the most effective way to grab and hold a customer's attention. As a result, companies of all sizes and in all industries are adjusting their media strategy to include high-quality visual content. We're talking about the kind that leaves a lasting, memorable impression and ultimately drives long-term brand recognition across a target audience.
When it comes to visual content, quality is everything. You need to ensure your content is engaging enough to capture customer attention and rise above your competition. Always remember that visual content is most effectively distributed on social media platforms, so advertisers should keep these channels in mind when creating content.
At The Studio Creative Group, we know building quality visual content in-house can be a challenge. If you're looking to reevaluate your content strategy, here are three opportunities you may be missing:
1. A Good Story
Visual content on its own might not make a meaningful difference, but when paired with a good story the results can be explosive. Look at video content as an opportunity to tell your brand or product's story. Make sure your story includes an intro, a problem, a climax, and a resolution. Incorporate these elements into a compelling narrative that hooks your viewers and doesn't let them go until the very end.
Don't forget your audience has a short attention span, so your video story will need to achieve its goal in just a couple of minutes.
Video interviews with a company leader or executive are a great way to support the launch of a new product, service, or brand. A Q&A session not only gives your audience the opportunity to get to know your leaders on a personal level, but it's also a great way to communicate essential information and build trust. Source questions ahead of time to incorporate into your script or live stream your interview on Youtube, Facebook, or LinkedIn and give your audience the opportunity to ask questions on the spot.
Q&A videos are also a great way to optimize your search engine optimization (SEO) strategy. By addressing questions related to long tail keywords, you can win top search engine video rankings on keywords that ultimately drive results.
3. Behind The Scenes Look
Behind The Scenes (BTS) videos are effective because they build trust and a deep connection. This is because customers love getting to know the actual people behind your brand. Show them what your company is all about with a tour of your office or a "day in the life" of a company employee video. BTS videos are a powerful content strategy as well as a great way to humanize your company while building brand affinity.
If a picture is worth a thousand words, then a video is worth a million. Marketers are quickly realizing that powerful video content is the easiest way to get your message across. By incorporating these three strategies into your visual content plan, you can grow your brand and ultimately drive customer acquisition.
Producing video content is much easier when you work with an end-to-end video production agency. If you're looking to improve the quality of your visual content, contact The Studio Creative Group today. Our Emmy Award-winning team can help you create the perfect video content today.