In today's social media-driven culture, video has quickly become one of the most effective ways to engage with your audience. But finding a firm that can create high-quality video that matches your brand objectives can be a challenge. Video production agencies can really vary based on both quality and product offering. If you're going to invest in video, you're going to want to make sure the quality of the creative is aligned with the quality of your brand.
Finding the right video agency isn't always easy, but here are some of the top qualities to look for when choosing a video agency:
End-to-End Digital Production Services
Video production involves a lot of moving parts including concept development, scripting, storyboarding, managing locations, cinematography, editing, audio mixing, and much, much more. When creating video, the last thing you want is to manage multiple agencies and service providers. Instead, you want a firm that you can trust to manage the entire project from start to finish. Look for firms that can handle the whole project from start to finish.
Video creative represents your brand. You certainly don't want to invest in video production and receive low quality media in return. If your customers associate your brand with quality, putting out poor video is a quick way to sour their perception. You want to be sure you're working with a video production company that can truly match your brand's standards.
Because video has become such a popular marketing strategy, the market is flooded with video production companies offering cookie-cutter packages that fail to differentiate products, services, and brands. If you're going to invest in video, you're going to want to do something unique! You don't want to copy your competition -- you need to ensure your video isn't something your audience has seen before. As a result, you'll want to consider an agency's creativity and ability to think outside of the box when making a decision.
Video can be a significant investment and many clients are on a deadline for new creations. You want to be working with a team that is responsive, communicative, and adheres to timelines. Ask about how the firm typically communicates throughout the duration of the project. How often will you meet with them? How quickly do they respond to your email? Are they keeping you in the loop on progress? Video agencies need to work in step with clients to ensure the final production piece is aligned with the overall brand strategy. As a result, you'll want to make sure you select an agency that prioritizes client communication.
An Outstanding Portfolio
Wondering if a video production agency can help bring your vision to life? One easy way to tell is by looking at their portfolio. Take a look at the agency's work and consider if the tone and style match the vibe you have in mind. Most videographers have a particular style, so you want to make sure that style matches your agency's brand and mission. You can also ask if the agency is willing to share any first-hand customer testimonials and any metrics around post-production performance.
If the agency's portfolio features award-winning video, it's a good sign that they're capable of producing top-notch results!
If you're looking for a full-service video production company to bring your brand story to life, contact us at The Studio Creative Group. Our Emmy-award winning team would love to discuss your project today.